In cooperation with the WDR Mediagroup, the successful relaunch of "meinersterradiospot.de" was created. The website answers easily and comfortably the basic questions of potential new customers and places the advantages of WDR in the foreground.
The form and colours of the website were chosen based on WDR's corporate design. However, a logo specially designed for My First Radio Spot sets the site apart from the parent company.
Special technical features of the website include an intelligent chatbot that answers user questions individually in real time and an audio player specially tailored to the new design.