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Augmented Reality for Betaferon

Bayer Vital

Services: design web design web development Augmented Reality

In Detail

Client:
Bayer Vital - Betaferon
Branch:
Pharma
Published:
2018

To mark the 30th anniversary of its department, Betaferon's marketing department has thought of something special and sent its employees on an Augmented reality treasure hunt. In cooperation with cekom, the game was developed and implemented, which adds virtual elements to reality.

In contrast to common AR formats, which work exclusively in their own apps, the treasure hunt on any newer smartphone or tablet runs easily via the camera access of the browser. The camera detects special markers on a real surface and corresponding additional 3D objects appear on the display of the smartphone.

Although it was implemented very spontaneously within just a few weeks, the game was a complete success: the feedback from the staff was extremely positive. We look forward to further creative and experimental collaborations with the Betaferon team!