Advertising campaign for a fashion label

Goal: attention-getting print campaign with advertisements inserted in magazines like ”Vogue,” ”Marie Claire,” etc.

Basic idea: the motifs feature men wearing women’s clothes. Perfectly photographed. Atmospheric, blue-toned lighting.

Other agencies obviously liked the idea so much that they copied it many times. We regarded that as a compliment – after all, ”imitation is the sincerest form of flattery.”