tracking – cekom cologne

Tracking

Tracking shows you how your website works. What are your visitory doing on your website? Which are good, which are bad pages in your visitor's eyes? – Discover your website's potential for optimization!

User tracking is the ideal instrument to perfect your marketing measures. Observe how users move about your website, which pages are being clicked, how users perceive your offers.

 

Tracking will tell you just everything ... from your users' 'entry point' on: Where did they come from? Which search terms did they use? Were they here before? What did they do on their previous visits?

Which pages are visited now and how long? Are your visitors ordering products or are they downloading documents? Are they applying for a newsletter? – Did your visitors find what they were looking for?

How are visitors leaving your website? And are they returning? What are they doing then?

Rebuild your range of products. Determine what is visited well and what is visited not so well. Just test – different links, different headlines and texts, better images. Optimize individual pages specifically for particular search terms in the big search engines. Observe how traffic grows and how the stream of visitors takes course. Consequently place your offers where interested users are coming by.

Capture returning visitors, create user profiles. Offer returning customers specifically suitable information and products. Welcome hesitant customers who aborted shopping cart actions several times with special bargains.

Visitor tracking shows you the success of your measures immediately. You can immediately intervene and optimize. Tracking provides you with valuable information for your search engine optimization and also for your Adwords campaigns. Tracking helps you to make use of your internet budget in the optimal way.

cekom offers visitor tracking for all requirements. Please use our contact form.

 

 search

A good tracking of your website's visitors should provide the following information:

  • user behavior
  • effectivity of contents
    (texts, images …)
  • usability of shop functions
  • weak points of user guidance
  • overall usability
  • success of search engine optimization
  • efficiency of Adwords campaigns