Website Audits - cekom cologne

Website Audits

Audits are an important instrument of quality assurance and should be applied to every website. A website audit does not have to be expensive if it can be clearly defined which are the website's main goals. The audit can then be restricted to the analysis whether (and how well) these goals are attained.

Cekom offers audits for all kinds of websites. Every audit includes concrete recommendations about what can be done to optimize your website.

A comprehensive website audit conducted by cekom GmbH analyzes and evaluates the following aspects:

• Technical Aspects
• Usability
• Standard Elements
• Search Engines
• Logfiles
• Accessibility
• Legal Stuff
  

Technical Aspects

• homepage and other pages: page size in KB, loading times
• text / graphics / Flash?
• frames?
• HTML, CSS etc.: W3C compliant?
• session variables?
• dynamic URLs?

Usability

• placement of the most essential website elements (navigation, logo, search …)
• is it possible to navigate the site without JavaScript?
• navigation structure: depth, width?
• abstract concepts?
• placement of navigation levels?
• downloads: information about file format and size?
• usability tests
• intricate but important where necessary:
  analysis of information architecture

Standard Elements

• sitemap
• search
• imprint
• contact, specific contact persons
• arrival information

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Search Engines

• ranking for main search terms + name of city / region or similar
• rankings of competition
• best rankings
• adwords costs
• SE optimized programming of site (e.g. tags, W3C compliance)
  
• intricate but important where necessary:
  SEO specifics

As a separate service package we offer an analysis for search engine optimization afterwards incl. an evaluation of chances.

Logfiles

• hits / visits / visitors
• pages / visit
• average / median visitation time
  
• entry pages
• exit pages
  
• frequent search terms
• rankings for these
• competitors for these

Accessibility

• browser compatibility
• scalability
• font sizes?
• navigation: Texts instead of graphics (resp. img-alt-attributes ...)
• tab order of navigation
  
• test by Bobby or similar if necessary

Legal Stuff

• imprint
• privacy clause
• shop: obligatory information, instructions about returning products, general terms and conditions etc.
  

A good complement to a website audit is user tracking. This instrument allows you to observe how defined goals are reached by users on the running website, where there are problems and where your website should be optimized.

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