Offer Search Engine Optimization – cekom Köln
Search Engine Optimization or PPC – Our Offer
What use is the most beautiful website if it cannot be found? – None at all. And all investments were in vain. Therefore here our offer:
Good visibility of a website in a search engine mainly depends on if its pages were optimally designed and created for the most relevant search terms. This is what search engine optimization means. Optionally or additionally so-called pay-per-click campaigns can be booked.
Search Engine Optimization – When and How
Search engine optimization is of inferior importance only if the domain name is identical to a well-known brand name. But in all other cases optimization for search engines is indispensable in order to be placed high up on the result pages of the important search engines.
We practice reputable search engine optimization and do not use automatic programs for search engine registration because this is useless with the important search engines in most cases. We also do not use illegal techniques to 'outwit' search engine spiders.
We constantly watch the important search engines and analyze their algorithms. These algorithms are permanently being improved by search engine operators in order to provide their users with the best possible results. Therefore search engine optimization has to be constantly adjusted. For this we create up-to-date best practices.
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The Alternative: Pay-Per-Click
Pay-per-click (PPC) means to book certain terms / combinations of terms at the search engines. Additionally you write an advertisement which will be presented to the users when they enter these search terms.
If a user enters one of these search terms, the search engine displays this booked ad beside the 'normal' results. Very well known are Google AdWords or Overture by Yahoo.
Fees are calculated according to the number of clicks on these advertisements, where the price of a single click is determined by a bidding system. The place where an ad shows up depends on the bid.
These systems are working very well, and user acceptance is high.
For medium and long terms classical search engine optimization is often more effective and also cheaper, especially for informative websites. But mainly for shops good pay-per-click campaigns normally lead to better results. Ideally, both methods are combined.
We advise you on your decision for classical search engine optimization and PPC as well as plan and supervise your campaigns. By means of our user tracking we provide you with all instruments to check and optimize the success of your PPC campaigns and search engine optimization.
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We offer the following services of search engine optimization and PPC:
- Search engine optimization as a basis for successful internet marketing
- Definition of the important search terms for the customer (mainly from the users' point of view: maybe your users are searching for wholly different terms than you previously expected)
- Frequency analysis of search terms, classified by languages and / or regions
- Analysis of competitors' websites
- Planning of website structure according to up-to-date best practices of search engine optimization
- Webdesign development according to the requirements of search engine optimization
- Guidance for search engine optimized writing
- Recommendations about the use of techniques like JavaScript, layers, Flash (used in the wrong ways these techniques can considerably impede your website's ability to be found by search engines)
- Advice for the use of content management systems or otherwise generated 'active' pages – because code generated by such methods is often counterproductive for search engine optimization
- Guidance for the options search engine optimization versus pay-per-click systems (as e.g. Google AdWords or Overture Pay-per-click) under a cost-benefit perspective
- Setup and supervision of PPC campaigns on the basis of tracking analyses
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We possess great know-how in the area of search engine optimization.
We always aim for the best possible ranking (= position on the search engine result pages) in a concrete situation. Guarantees for one of the first positions can not be sincerely given, even though we often already achieved first places. We even were able to achieve best results for comparatively small customers in a very strongly competitive field.
We also offer search engine optimization as a service independently of whether your website will be created by a different service provider.
On request we also create analyses of existing websites (audits) and make suggestions for search engine optimization afterwards.
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