Web Design by cekom, Cologne
Web design is always interface design
Web design is essential for a web site's success because internet presences (and CD-ROM screens) are user interfaces
Via these interfaces the user can find out what the contents are all about. Interfaces offer – or impede – orientation and navigation.
"Don't make me think" – a guideline for usability got right. Additionally, your website defines the online identity of your business.
Good web design is user-friendly (usability).
How important user friendlyness – the web design as interface design – really is can be documented by the following number:
- According to a recent study, users fail in about 50% of their attempts to accomplish a predefined task on a pre-existing website.
Because users don’t try to find out how a web site is actually constructed or how a shop system really works. Instead, they’re more likely to skim the material presented to them, make assumptions – and venture guesses based on those assumptions.
If these guesses don’t lead to the desired successful results, sooner or later the users simply give up. Because in most cases, there are alternatives elsewhere. Even if those alternatives involve reaching for the telephone...
Good web design helps users to achieve their objectives. Bad web design on the other hand increases the likeliness of failure.
User-oriented web design is fundamental for successful internet marketing because it provides high conversion rates.
User tracking helps optimizing your site because it can show at which point a user e.g. cancelled an ongoing shopping cart action.
top of page
Also very important, but not quite as important as usability, are the graphic aspects of an interface.
- Because a web site is an enterprise’s calling card in the Internet.
What users perceive here determines the image that they form of the enterprise which operates the web site. The web design transports the Corporate Identity.
Web design as interface design requires competence in several fields: programming, visual design, communications science, and psychology.
We create graphic user interfaces for web and CD-ROM applications which are designed to maximize usability and in accord with the standards of modern software ergonomics (usability). Thanks to many years of experience in the field of information design, we succeed in creating interfaces that can comprehensively organize even large amounts of data so that users can readily find what they’re looking for.
top of page
Best Practices of Web Design
We develop and continually update best-practice rules for optimal web design in the sense of interface design.
These rules include, for example:
- structural concept
- navigation concept
- programming for various browsers, also for older browsers
- search-engine optimization
- web-suitable text design
- avoidance of limiting technologies (e.g. frames or flash) on important sections of the website
- accessibility
Concrete implementations of interface designs in the definite sense for various internet presences can be viewed under Exemplary Projects.
Some notes about the state of the art of interface design can be viewed on the web site www.neuer-kontinent.de (New Continent) – the web site with the comparison (german only).
Do you have questions about web design? Are you interested in our services?
Please use our contact form!
top of page
| 
