webdesign by cekom, cologne
Web design: appealing, good, efficient
Are you looking for web design which is not only attractive, but also works well? Then you are in the right place: at cekom in Cologne.
Whatever your website is intended to achieve: we ensure web design that makes this as easy as possible for your visitors, who must ultimately become customers.
Looks alone do not succeed in the Internet. Your website is successful only if its visitors act in a way which brings you the desired benefit: ordering online or establishing contact with you to find out information as prospective customers.
cekom accomplishes this: with web design that is as efficient as it is appealing.
Call us at +49 221 973062 0 or use our contact form to arrange a discussion on this topic with no strings attached.
Or have a look at a few examples of successful web design.
Good web design is user-friendly (usability).
How important user friendlyness – the web design as interface design – really is can be documented by the following number:
- According to a recent study, users fail in about 50% of their attempts to accomplish a predefined task on a pre-existing website.
Because users don’t try to find out how a web site is actually constructed or how a shop system really works. Instead, they’re more likely to skim the material presented to them, make assumptions – and venture guesses based on those assumptions.
If these guesses don’t lead to the desired successful results, sooner or later the users simply give up. Because in most cases, there are alternatives elsewhere. Even if those alternatives involve reaching for the telephone...
Good web design helps users to achieve their objectives. Bad web design on the other hand increases the likeliness of failure.
User-oriented web design is fundamental for successful internet marketing because it provides high conversion rates.
User tracking helps optimizing your site because it can show at which point a user e.g. cancelled an ongoing shopping cart action.
Also very important, but not quite as important as usability, are the graphic aspects of an interface.
- Because a web site is an enterprise’s calling card in the Internet.
What users perceive here determines the image that they form of the enterprise which operates the web site. The web design transports the Corporate Identity.
Web design as interface design requires competence in several fields: programming, visual design, communications science, and psychology.
We create graphic user interfaces for web and CD-ROM applications which are designed to maximize usability and in accord with the standards of modern software ergonomics (usability). Thanks to many years of experience in the field of information design, we succeed in creating interfaces that can comprehensively organize even large amounts of data so that users can readily find what they’re looking for.
Best Practices of Web Design
We develop and continually update best-practice rules for optimal web design in the sense of interface design.
These rules include, for example:
- structural concept
- navigation concept
- programming for various browsers, also for older browsers
- search-engine optimization
- web-suitable text design
- avoidance of limiting technologies (e.g. frames or flash) on important sections of the website
- accessibility
Concrete implementations of interface designs in the definite sense for various internet presences can be viewed under Exemplary Projects.
Some notes about the state of the art of interface design can be viewed on the web site www.neuer-kontinent.de (New Continent) – the web site with the comparison (german only).
Do you have questions about web design? Are you interested in our services?
Please use our contact form!
Our Services:
- Concept
- Webdesign
- Realization
also CMS, Online shop, SEM, Tracking
Questions about cekom?
Our references
Customer credentials
Who we are
Where we are
Use our contact form,
or call us at +49 221 973062 0
