cekom advertising agency, cologne: conceptual design
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"A concept is an abstract, universal idea, notion or entity that serves to designate a category or class of entities, events or relations. A concept is also the element of a proposition rather in the way that a word is the element of a sentence. Concepts are abstract in that they omit the differences of the things in their extension, treating them as if they were identical. Concepts are universal in that they apply equally to every thing in their extension." |
Source: wikipedia.org
... we see this the same way. Sometimes, however, we like to act a bit more unconventional. To question briefings critically, to fathom marketing goal: this is what you have to look out for. This doesn’t mean that cooperating with us is exhausting. On the contrary: we care for you, and we care for your objectives.
This also means that we apply our know-how for you. We can (not without pride) say about us that we accompanied the beginnings of the internet. We continually adjust to new situations, react to new trends (but don’t run after them at all costs) and also set patterns if you wish us to.
Coffee devouring brainstormings and nerve wrecking searches for motives belong to this process as well as the pure delight of developing new ideas and to break new ground.
Do you have questions about our conceptions? Are you interested in our services?
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