cekom cologne, usability
Good usability is fundamental to success
A website's usability implies everything that contributes to user friendliness and serviceability.
A website with poor usability leaves visitors wondering where to find what they seek. Good usability paves a short way to the conversion from which you benefit.
The better a website's usability, the higher its success rate. We plan and realize user-friendly websites, while providing a means of monitoring at the same time: our visitor tracking reveals any usability obstacles, permitting them to be remedied.
Speak to us about usability. Phone +49 221 973062 0 or use our contact form.
Or read more about usability aspects.
Principle of usability: don't make me think!
Steve Krug put usability into a nutshell: "Don't make me think!" Consider navigation and orientation on websites, i.e. the number of times you were annoyed at having to ponder and probe before finally locating what you sought.
The more the navigation scheme and elements correspond to known, conventional patterns, the easier orientation becomes. That way, you don't have to deliberate on what to do and where to go next, instead you proceed intuitively.
Web design with good usability does not force your customers to think, instead leading them as easily as possible to their destination.
Studies have demonstrated the importance of user friendliness: users who visit a website often give up if they have to solve tasks.
This is because users do not try to find out how a website is actually structured, or how a shop system really works. Rather, they gloss over what they see, make assumptions, and try them out.
If this is not successful, they give up sooner or later because in most cases, there are alternatives. Even if it's just the telephone ...
Usability requirements for web design
- Good, usability-oriented web design answers the following questions quickly and clearly:
- Where am I now?
- What is this here?
- Where can I find what interests me?
- How do I proceed?
- How do I return?
User-friendly web design is one of the important prerequisites for successful Internet marketing because it ensures high conversion rates.
Is usability-oriented web design not very original? Let us rephrase this: is your website meant to impress with originality, or is its primary purpose commercial, i.e. should it sell something or give potential customers information about your products or services as quickly as possible?
We can help you find the right compromise: we develop individualized, eye-catching presentations which your potential customers find fast and intuitive to handle. Furthermore, our user tracking offers a detailed insight into visitor behavior at your website. This allows us to discover and solve usability problems at an early stage, and utilize potentials for optimization.
Beauty alone does not succeed in the Internet. Only the desired conversions are crucial to success.
And they are ensured by cekom. By means of user-friendly and attractive web design.
If you are interested in an analysis of your current website's usability, you can find out here what a website audit by cekom has to offer.
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