google adwords - cekom cologne
Google Adwords – the right visitors count!
Google Adwords are paid ads for your website. Google's pages of search results show these Adwords at the top on the right margin, identified by the label "Advertisements". In general, one also speaks of pay-per-click campaigns, because you pay only when someone clicks on your ad.
Because each click costs you money, it is crucial that the right visitors click on the ads. Achieving this is not easy, especially not if you have many competitors or offer services.
cekom specializes in developing and supporting highly specific, effective campaigns. We tell you how to best use your Adwords budget and how your campaigns can be made to work ever better.
Speak to us about the opportunities and benefits of Adwords campaigns geared to your products and services. Phone +49 221 973062 0 or use our contact form.
Or read more about Google's Adwords.
The principle of Adwords is very simple: you specify the search keys (or terms) that should cause your website's advertisement to be displayed. Google then calculates a price that you pay for each click on your ad. The most important factors in this price calculation are:
- Languages and countries in which the advertisement is to appear
- Frequency at which the keys (terms) are sought
- Number of competitors for the keys (terms)
- Bids by competitors
This sounds easier than it actually is. You must not only think of the right search terms (i.e. those which interested parties would use to find your products and services). You also need to figure out whether someone would like to receive a product as a gift, buy a used product, or obtain an instruction manual or reports on a product. Sophisticated strategies are needed to avoid unnecessary costs, especially when competition for the search term is strong (i.e. high cost per click).
Also very important is the right, customer-oriented text in the Adwords ad. Write down exactly what you offer ... otherwise you might get too many clicks from people looking for something entirely different. At least as important: the pages presented to surfers after they click on your advertisement should address the surfers' interests as closely as possible. Make orientation as easy as possible, for instance. And last but not least: evaluate your log files so you can see who arrives at your website via which search keys. Better yet, employ user tracking which tells you exactly which paths visitors have taken to arrive at your site (also in the case of multiple visits), including where they perhaps "stumble" or abandon the visit ... and optimize your measures on the basis of these findings.
We will be happy to advise you on your Adwords campaign, and even fully handle its management and optimization. We also develop concepts for supplementary use of Adwords in cases where
visibility for search engines is already high, or for seasonal campaigns.
Finally, we also offer complete solutions for Internet marketing, i.e. classic search engine optimization (to the extent permissible in each case) in conjunction with finely-tuned Adwords campaigns.
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