cekom, cologne: search engine optimization
Search engine optimization - our offer
Search engine optimization refers to techniques ensuring that your website is ideally visible to search engines. What good is the best website if it is not found?
Whether your website is highly visible in search engines depends on whether the pages were created perfectly for important search keys. Search engine optimization therefore impacts a website's structure and text, as well as its technical programming.
The cost of search engine optimization depends on the competitiveness of a keyword or search term, i.e. how many other Internet competitors want to associate with it. Therefore, it is not prudent to quote standard prices for search engine optimization, as some providers do. Instead, one should always first conduct an analysis of the conceptual environment and competitive situation.
Speak to us about the possibilities of search engine optimization:
Phone +49 221 973062 0 or use our contact form.
Or read more about our offer regarding search engine optimization.
Search engine optimization - when and how?
Search engine optimization is only of secondary importance if the domain name is identical to that of a known brand. In all other cases, however, search engine optimization is essential for a high ranking on the results pages of major search engines.
We perform search engine optimization in a serious manner without using automated programs to register with search engines, as these programs are mostly useless when it comes to the major search engines. Nor do we use prohibited techniques to "trick" search engine spiders.
We continuously monitor the major search engines, i.e. primarily Google, and analyze their algorithms. Search engine operators regularly refine these algorithms to provide users with the best possible results. Search engine optimization therefore also needs to be adapted continually, for which purpose we develop best practices in line with current requirements.
As a supplementary service, we also offer search engine marketing with pay-per-click (PPC), for example, in conjunction with Google Adwords. In the medium and long term, classic search engine optimization often proves more efficient and cheaper, especially for informative websites. Especially for shops, however, good pay-per-click campaigns generally yield better results. Ideally, both methods are combined.
We advise you regarding decisions on classic search engine optimization and PPC, besides planning and managing your campaigns. Furthermore, our user tracking provides all the instruments needed to review and optimize the success of PPC campaigns and search engine optimization.
Our services for search optimization and PPC include:
- Search engine optimization as the basis for successful Internet marketing.
- Definition of search terms that are important for the customer (especially from a user perspective, as they may tend to use terms that are entirely different from those envisioned by you).
- Frequency analysis of search terms, also according to language and/or region.
- Analyses of competitors' websites.
- Planning of website structure according to current best practices for search engine optimization.
- Web design according to the requirements of search engine optimization.
- Advice on optimum texts for search engines.
- Recommendations on use of techniques such as JavaScript, Layers, Flash (used incorrectly, these techniques can significantly impair visibility in search engines).
- Advice on use of content management systems, or "active" pages created otherwise. The generated code in such cases is often counterproductive for search engine optimization.
- Advice on the alternatives SEO versus PPC systems (such as Google AdWords or Overture pay-per-click) from a cost-benefit standpoint.
- Set up and management of PPC campaigns based on tracking reports.
In each individual case, we aim at the best possible ranking (= position on the results pages returned by search engines). Guarantees of high ranks cannot be given by respectable companies, though we have frequently reached first place. Even for relatively small clients, we have been able to achieve best results in a highly competitive environment.
We offer search engine optimization services regardless of whether your website is developed by a third party.
On request, we also prepare
analyses of existent websites (audits) and provide proposals for search engine re-optimization.
Fundamental Law of Search Engine Optimization:
Without Search Engine Optimization, the Best Website is (Often) Useless.
Or:
User only see, what they find.
Casy study on Search Engine Optimization
Do you have questions about search-engine optimization? Are you interested in our services?
Please use our contact form!
